Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, October 22, 2010

A local success + Happy Hardware Day Nov. 20!

Who's got the cheapest lumber in town? The cheapest mortar?

Think the best prices are way out at Lowe's? 

Think again. 

Shuman-Owens Supply Co., located just 5 minutes from downtown Columbia, SC, is a brick's throw from the S.C. State Fair Grounds and Gamecock Stadium.

And it's one of the last independent, locally-owned hardware stores in Columbia.








Despite the slump in the building trades and consumer flight to suburban big box retailers, this Shop Road standard is somehow creaming the big box retailers. How are they managing to succeed in such a tough climate?

Buy SC Local Success Spotlight:
 
Local Hardware Store Hammers the Big Box




What is this small business doing right?

"Well, for starters," says local stonemason Jefferson Hubbell, "Shuman-Owens is cheaper than Lowe's for just about everything I need on the job."





He gives an example: "If you need a 75 lb. bag of mortar for a masonry job," he notes, "Shuman-Owens will charge you $8, while a smaller, 70-pound bag will cost you $10 at Lowe's.

This really makes a difference when you're in a business that requires hundreds of bags of mortar per year."

(Choosing this local hardware store for just 10 bags of mortar per week for a year would indeed save you over $1000.

Not exactly chump change.)


The low prices don't quit on building materials, even as a project scales upwards.





"If your client needs a million dollars' worth of western cedar timber for his  post-and-beam hunting lodge," Hubbell adds, "Shuman-Owens will source it for less per board foot than pretty much any competitor in the Southeast."












A true family-run business
"The service makes a big difference for me," says Hubbell. "It's a family-run business."

""I've been going into Shuman-Owens for near 20 years, and it feels good. We know each other." 











While there are certainly a fair share of friendly, knowledgeable staff working at big box retailers like Lowe's, it's hard to beat the personal level of service that a local, independently-owned business can provide.

It's up to consumers to support these local businesses by voting with your hardware dollars
Read reporter Kristy Eppley Rupon's recent story in The State, "Hammered: Hardware stores pushed out by big-box retailers, economy" 


And then take action!

1. Take your free spot in the new Buy SC directory of locally owned small businesses:

Sign up here: http://www.buysc.org

2. Fly the Buy SC badge on your website, Facebook fan page, etc., and ask us for a Buy SC sticker -- just like the one you see below on the front door of Shuman-Owens!

3. Talk up Happy Hardware Day, Saturday, Nov. 20! It's the first installment of our new "Local Has It" action campaign series here at the nonprofit SC Small Business Chamber, and we're really excited.


Shuman-Owens flies the Buy SC badge!


HAPPY HARDWARE DAY!
On Saturday, November 20, 2010, go and shop at independent, locally owned hardware stores throughout South Carolina. Spread the word!

You can print the Happy Hardware Day poster below, upload it to your website and Facebook, and pass on this call to action to your own social networks. It's up to all of us!

Spread the word! Let's Buy SC!


Huge thanks to the talented graphic designer Karen Williford, who designed the Happy Hardware Day poster *and* the Buy SC logo for the South Carolina Small Business Chamber of Commerce.

Sunday, August 29, 2010

Seen that Snazzy Napper video yet?

Heard of the Snazzy Napper?

Picking up where last year's Snuggie craze left off, this product -- out of neighboring metro Atlanta, GA -- is poised to become this holiday season's white elephant Christmas party gift of choice. It's tearing up word-of-mouth channels online, particularly Facebook...

...And of course, YouTube:

http://www.youtube.com/watch?v=MthSUD8cMqk%20




Why on earth would the no-nonsense, non-profit South Carolina Small Business Chamber of Commerce post something so...well...fluffy?

Coming up on our nation's pro-labor vacation day, we just had to ask ourselves, "Why not?"

Meanwhile, for you small business owners who will most likely be putting in a few (or a lot of) hours on Labor Day, here are a few of the biggest, most influential business technology news sites on the web, just in case you haven't checked them out yet. There's always an article, round-up, top 5 list, or news piece that applies directly to the needs of the South Carolina small business.

Should the mood strike, add these to your browser bookmarks, Facebook friends, Twitter follows, and the like:

The Mashable.com business portal
TechCrunch.com
Mike's List


...and take a gander at this excellent list of 2010's Top 140 tech experts to follow on Twitter:

http://www.zdnet.com/blog/btl/140-tech-experts-to-follow-on-twitter-updated-for-2010/31704


Because small business can think big.