Time: 8:00 a.m. - 4:30 p.m.
Location: 8th floor, Darla Moore School of Business
Cost: $95
Driving Growth in Challenging Times
This conference is designed for small- to medium-sized businesses that have
made it through the start-up period and are poised to grow. The forum will
feature business experts and faculty who will share growth strategies
specifically for minority business owners.
This is not a “tips and techniques” workshop, rather a focus on approaches
that will help business owners move their businesses forward and generate
additional sales. The day begins with networking at breakfast, proceeds
through table topics over lunch, and concludes with a panel of experts who
will answer questions about driving growth.
Featured Speakers:
• David Crockett, associate professor of
marketing
• John Stern, adjunct professor of management
• Kiosha Gregg, of Kiosha Gregg Digital Media
Consultancy
• Jerry Ellison, of JBE, Inc.
• Terris Riley, of New Venue Technologies
• Succeed by using various marketing strategies
designed for small businesses.
• Position your company for growth by gaining strategic insights into
human resources, taxation, legal and banking considerations.
• Acquire and manage government contracts to give your business the
necessary resources to extend your reach without exceeding your ability to
deliver.
• Advertising, social media, marketing and branding
experts will update you on the latest trends and issues for small
businesses. You will learn how to position your brand to be at the
forefront of the public’s mind. You will gain insights about traditional
advertising and social media, such as how to maximize low-cost campaigns
to convert prospects into customers. Presenters will offer information
about return on investment decisions and how to scale your business, as
well as approaches for infrastructure decisions. Also covered will be
human relations, information technology and “cloud computing,” as well as
organizational and structural considerations for small businesses.
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